Parking for Profit
Have you ever made a typographical error when looking for a particular URL and ended up on a website full of links to products and services similar to those offered by the URL you were trying to access? Have you ever clicked on one of the links? If so, you helped an Internet entrepreneur park for profit! The practice of placing pay-per-click advertisements on an inactive domain is called parking, and is a common revenue generating practice for many Internet entrepreneurs.
It is becoming more and more common for Internet entrepreneurs to purchase expired and new domain names specifically for the purpose of parking for profit. Domain names are available for very low prices, and can be hosted very reasonably. The result is a page just sitting on the Internet, waiting for visitors who will click on ads that will generate money for the domain owner.
A good domain name for someone seeking to park for profit is one that is similar to a popular domain name that people might try to reach by typing in the name. Typos can lead Internet users to the parked domain instead of the one they were seeking. Any time someone clicks on a link from the parked domain, the domain owner earns advertising revenue.
While some people purchase domain names specifically to engage in parking for profit, still others purchase them with the hope of reselling them for a significant return on investment at a later date. Many times, these Internet speculators will created parking pages to generate revenue while waiting for the best time to sell their domain names. It only makes sense to let the domain names you own earn revenue while waiting for the right time to sell.
A variety of service providers work with parking for profit entrepreneurs. They specialize in matching pay-per-click advertisers to parked domains for a share of advertising revenue. This can result in a win-win relationship for the provider, the advertiser, the domain owner, and the web surfer. When the advertisements on a parked page are for products related to the domain name, there is an increased likelihood that site visitors will be interested enough to click on the links and possibly even purchase from the advertisers.
Go Daddy, Parked, and Active Audience are a few of the companies that work with parking for profit sites. Some services handle all aspects of designing and hosting parked pages, while others encourage domain owner involvement in these areas. Internet entrepreneurs who don’t want to share revenue with a service provider can choose to set up their sites and pay-per-click agreements on their own.
Parking for profit can be a great means of generating passive revenue with a very limited investment of time and money. Once the domain name has been purchased and the site filled with pay-per-click ads, the domain owner’s job is done, and the revenue stream is just beginning.
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